What Is Internet Marketing?
Internet marketing (also known as online marketing, digital marketing,
emarketing, or web marketing,) is used to describe marketing activities
conducted online with the intent of making profit.
Internet marketing goes beyond social media marketing,
content marketing, pay-per-click, and search engine optimization etc.
Types of Internet Marketing
1.Social media marketing
2.Influencer marketing
3.Affiliate marketing
4.Email marketing
5.Content marketing
6.Search engine optimization (SEO)
7.Paid advertising
1. Social Media Marketing
Social media marketing is the process of acquiring attention
and sales through the use of social media platforms such as Facebook,
Instagram,Twitter, Tik Tok etc.It can be paid or free.
2. Search Engine Optimization (SEO)
Search engine optimization – also known as SEO –
is the process of optimizing websites and digital
content to improve search engine rankings, which in turn,
maximizes the number of visitors to a particular webpage.
Your website appearing at the top of Google’s search
results whenever someone searches for say, “Italian shoes”
is as a result of SEO.
3. Content Marketing
Content marketing is the process of consistently creating,
distributing, and promoting relevant online materials in a way that’s
strategically designed to attract, engage, and convert
your target market into customers.
There are countless forms of content that businesses use to do this, such as:
-Blog posts
-Videos
-Reports
-Ebooks
-Case studies
-Emails
-Webinars etc
This article that you’re reading is content marketing!
4. Influencer Marketing
An influencer is someone with a large online followers such as
celebrities, experts, politicians etc
Influencer marketing is the process of working with influencers
to promote a product or service to their online followers.
5. Affiliate Marketing
Affiliate marketing is essentially just online referral marketing.
A business will set up a program that pays commissions
to external websites or individuals for the traffic or sales they generate.
This allows internet marketers to earn money
promoting another business’s products or services.
For instance platforms like warriorplus,click bank,jvzoo etc
allows affiliation.
6. Email Marketing
Email marketing is the process of using email to send
direct marketing messages to people in an effort to
gain new customers and retain existing ones.
Email marketing has a median return on investment of 122 percent –
over four times higher than other types of internet
marketing like social media and paid search.
Okay, so how does email marketing work?
Well, before you can begin email marketing, you’ve got to get
your hands on some email addresses!
Email marketing always works in partnership with other types
of internet marketing like social media marketing and content marketing.
Email marketing campaigns will often start with something
called a “lead magnet” – which is just a fancy way of saying “bait.”
It has its systematic process but this report is not
meant for the full explanation.
7. Paid Advertising
Paid advertising is a form of internet marketing where
advertisers pay to show their adverts on search engines and
other online platforms, such as Facebook, YouTube, LinkedIn,
and Instagram, often called “pay-per-click” or “PPC”.
Internet marketing (also known as online marketing, digital marketing,
emarketing, or web marketing,) is used to describe marketing activities
conducted online with the intent of making profit.
Internet marketing goes beyond social media marketing,
content marketing, pay-per-click, and search engine optimization etc.
Types of Internet Marketing
1.Social media marketing
2.Influencer marketing
3.Affiliate marketing
4.Email marketing
5.Content marketing
6.Search engine optimization (SEO)
7.Paid advertising
1. Social Media Marketing
Social media marketing is the process of acquiring attention
and sales through the use of social media platforms such as Facebook,
Instagram,Twitter, Tik Tok etc.It can be paid or free.
2. Search Engine Optimization (SEO)
Search engine optimization – also known as SEO –
is the process of optimizing websites and digital
content to improve search engine rankings, which in turn,
maximizes the number of visitors to a particular webpage.
Your website appearing at the top of Google’s search
results whenever someone searches for say, “Italian shoes”
is as a result of SEO.
3. Content Marketing
Content marketing is the process of consistently creating,
distributing, and promoting relevant online materials in a way that’s
strategically designed to attract, engage, and convert
your target market into customers.
There are countless forms of content that businesses use to do this, such as:
-Blog posts
-Videos
-Reports
-Ebooks
-Case studies
-Emails
-Webinars etc
This article that you’re reading is content marketing!
4. Influencer Marketing
An influencer is someone with a large online followers such as
celebrities, experts, politicians etc
Influencer marketing is the process of working with influencers
to promote a product or service to their online followers.
5. Affiliate Marketing
Affiliate marketing is essentially just online referral marketing.
A business will set up a program that pays commissions
to external websites or individuals for the traffic or sales they generate.
This allows internet marketers to earn money
promoting another business’s products or services.
For instance platforms like warriorplus,click bank,jvzoo etc
allows affiliation.
6. Email Marketing
Email marketing is the process of using email to send
direct marketing messages to people in an effort to
gain new customers and retain existing ones.
Email marketing has a median return on investment of 122 percent –
over four times higher than other types of internet
marketing like social media and paid search.
Okay, so how does email marketing work?
Well, before you can begin email marketing, you’ve got to get
your hands on some email addresses!
Email marketing always works in partnership with other types
of internet marketing like social media marketing and content marketing.
Email marketing campaigns will often start with something
called a “lead magnet” – which is just a fancy way of saying “bait.”
It has its systematic process but this report is not
meant for the full explanation.
7. Paid Advertising
Paid advertising is a form of internet marketing where
advertisers pay to show their adverts on search engines and
other online platforms, such as Facebook, YouTube, LinkedIn,
and Instagram, often called “pay-per-click” or “PPC”.
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